PRESS RELEASE

MAKINO LAUNCHES EDMMATTERS.COM BLOG

Auburn Hills, Michigan – February 2008 – Makino has launched a weblog for all EDM users at www.EDMmatters.com. The blog will cover topics such as EDM technology, machine design, consumable use, and other topics related to EDM.

“It’s amazing the conversation this format has spawned,” said Jeff Kiszonas, EDM product manager for Makino and the main author of the blog. “We’re seeing many machinists and shop owners come to us, wanting a dialog on this topic. A blog is an effective way to fulfill that need.”

This blog is the second formed by a machine tool company, the first being the HEAT Blog formed by Makino in 2006. This blog will take over for the HEAT blog, though its content will include many topics related to EDM, not just a particular technological advance.

What’s a blog?
A blog is a website where a speaker or speakers discuss topics and entries are displayed in reverse chronological order. In the case of the EDM Blog, Jeff Kiszonas of Makino will post thoughts on EDM technologies, case studies, customer challenges, and other issues related to EDM on the blog every few days. The format also allows outside users to post comments or ask questions, to be responded by Kiszonas or one of Makino’s other applications engineers.

In addition to chronological postings, individual topics of interest will be categorized. These include ways to increase EDM speed, improve surface finish, and many other topics.

EDMmatters.com will become a resource for EDM information and a place for EDM users to post questions, success stories, and interact with Makino’s team of EDM applications engineers.

Why a blog?
“Most people don’t associate internet tools like blogs and webinars with manufacturing,” said Mark Rentschler, Makino’s marketing manager. “Makino has found that machinists, shop owners, and engineers utilize Internet tools daily as sources of new information and ways to discuss their machining challenges.”

Makino’s online seminar program is an example of this trend, and has helped the company improve customer interaction.

“Blogs are simply another way for Makino to put our unmatched team of applications engineers and product specialists in front of EDM users,” added Rentschler.

The blog is hosted at EDMmatters.com, and is open to the public beginning February 2008. Anyone is welcome to view the content and post comments, questions, and suggest ideas for future posts.

Makino is a global provider of advanced machining technology and application support for the metalcutting and die/mold industries, dedicated to driving out more costs from your manufacturing operation than any other competitive machine tool manufacturer. Makino manufacturing and service centers are located in the United States, Japan, Germany, Singapore, Italy, France, Korea, Taiwan, Turkey, China, Mexico, Brazil, and India, and are supported by a worldwide distributor network. For more information call 1.800.552.3288.

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Media Contact
Brandon Rhoten
HSR Business to Business
513.671.3811
makino@hsr.com