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Justifying a large investment can be difficult in today's world of throw-away electronics and disposable everything. People aren't used to products that are truly reliable, perform as they're designed to for years, and outlast even newer, more technologically advanced ones.
NASCAR racing has become big business as companies ranging from Procter & Gamble to the Cartoon Network continue to pour sponsorship dollars into the sport. In fact, one might say the cars resemble rolling billboards more than high-performance race machines. But beneath the hood it’s all business,...